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There are 4 record/s using the keyword/s: brand equity.

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Title	Date	Creator	Publication Type	Institution
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social re...	2013	Woo, Hongjoo	Student	Consumer, Apparel, and Retail Studies, UNCG
Encouraging socially responsible fashion consumption : an investigation of the effects of a ...	2023	Williams, Leeanna (Annie)	Student	Consumer, Apparel, and Retail Studies, UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...	2017	Vogel, Areti Tsitsakis	Student	Consumer, Apparel, and Retail Studies, UNCG
Value creation through social media : how influencer marketing can affect brand attitude, pe...	2023	Bettle, Tara	Student	Consumer, Apparel, and Retail Studies, UNCG